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Restaurant/Bar
For most restaurant/bar establishments alcoholic beverages represent a significant portion of both revenue and profit. These beverages include draught and bottled beer, wine and mixed drinks. The most significant margin contribution comes from those products that are delivered into the establishment in containers that hold multiple sales units (for example beer kegs, wine casks, distilled spirits bottles, etc.).
The challenge for this market is controlling quality, waste and inventory as it relates to draught beer. There are several reasons for this:
- Bar managers are not behind the tap 24/7
- Till receipts are not linked to dispensed beer
Pilferage
Waste
- Poor quality of beer results in either a return or lost customer
- Without real-time visibility, inventory management is difficult and expensive
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Brewers
Brewers and brand owners use InteliTap to ensure delivery of beer to the consumer as the brewer intended. In every market investigated, it is commonly accepted that draught beer represents beer as the brewer intended.
- InteliTap monitors compliance to ensure:
- Beer is served by ‘Best before’ dates and does not exceed shelf life policy
- Proper serving temperatures
- Adherence to cleaning regimes
Truly understanding the throughput in time buckets allows the brand owner to rightsize the containers to suit the consumption of the outlet, and in so doing ensures freshness policies can be adhered to, as well as reduces, cycle times through containers unnecessarily dwelling on tap.
Quality is the next superbrand. How can you value brand protection?
Better beer sells more beer, and supports price premium. Visibility of inventory use allows brand owners and their partner distribution organizations to better manage the transport and product provisioning cost, with true consumption based vendor managed inventory and final mile efficient transport and load planning.
Real time point of consumption information is the holy grail for brewers and brand owners. Seeing the effect of advertising and marketing spend in a timely fashion in a pressured market allows more effective funding decisions.
In markets where brewers and brand owners are commercially responsible for the technical services infrastructure and its servicing, management of this infrastructure is a headache. Knowing when a cooler is moving out of acceptable tolerance allows a more cost effective resolution than an emergency. Are there too many taps serving certain products? Providing and supporting taps costs money. Historically, the drive for market share has seen number of taps be the metric by which brewers are judged. Successful brewers today are judging themselves on value not volume.
Stadiums/Concessionaires
Concessionaires have a short window of opportunity to sell products to their customers. Additionally, concessionaires historically have the highest exposure when it comes to keg waste and pilferage. Draught beer being one of the highest profit margin products available, it is imperative that the product be served quickly, with minimal waste and at the highest quality possible.
With InteliTap, concessionaires have the ability to address such issues; as:
- Speed, reduce wait times, increase repeat business
- Maximize till ring and minimize walk away
- Stock out avoidance
- Loss prevention
- Waste
- Premium pricing justification
- Preventative maintenance
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